Written, directed, and edited by Michael. Created in 2021 to launch the organization's "Big Memphis" campaign, envisioned as a bright, loud, and proud video connecting the team with the vibe Memphis is proud of — featuring up-and-coming Memphis music artist GloRilla.
Written, directed, and edited by Michael. Created in alignment with the franchise's throwback uniform launch, this piece ties the old with the new — current players start at the original Grizzlies arena, the Pyramid, before driving a classic car to the current arena.
Written, directed, and edited by Michael. Heading into the 2023 playoffs, the Memphis Grizzlies organization was facing an incredible amount of adversity. This video, used to launch the playoff campaign, uses a storm metaphor to acknowledge that adversity while showing how the city and the franchise were coming together to face it head-on.
Written, directed, and edited by Michael. That season the Grizzlies were the NBA's surprise young team. For this campaign launch, Michael brought in rising young Memphis rapper Big30 to voice the video.